Sunday, 24 June 2012

Billie Jean Analysis


This is an advertisement for the Nike Vandal basketball trainer. The first thought that came into my head when I looked at this advertisement was school and the way students doodle in lessons as also the background of the poster is graph paper which is used in Maths Books, also the entire poster is drawn with which looks to be a blue biro pen which is also used in schools, the basketball in the image is a perfect circle which could have been drawn with two protractors put together which is also a pieces of Maths equipment.

The way the drawings overlap each other make it look like a work of art and again looks exactly like a doodle as a student would draw random pictures that came into their head. You can straight away see the trainer is a basketball trainer as their a number of basketballs and basketball images all over the poster. This trainer could also be quite old school as it has quite old symbols like the space invader, the rubix cube, the piece sign etc.

The trainer is the largest drawing which makes it the centre of attention with all the other smaller drawings around it. The way this poster is layed out and the technique represents what the trainer is about and looks like it has a historic meaning behind it.

Personally I like this advertisement a lot because of the doodle technique used and all of the old school symbolic images used. I think it advertises the trainer well and the technique is simple but very defined and exciting.

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