Packaging Analysis

My first reaction to this work was old school hip hop and it reminded me of old school hip hop videos. I think the music will sound quite up beat and urban. This album was created by VH1 who are a music organisation. The target audience would be people that come from urban background and also street dancers. Hip Hop comes from the streets and the people that listen to it would also be from the streets as they can't relate to it.

The imagery on the front of the packaging is of a boom box which probably one of the main symbols of Hip Hop Music, the way it opens up as a big sheet of cardboard is also a massive symbol of Hip Hop culture as Hip Hop dancers would usually break dance on this kind of material with a Boom Box beside it. There are also images of people doing break dance moves which adds to the whole Hip Hop theme.

The material used looks like it is all cardboard which is totally relevant to the theme and genre. The symbolic references used like the Boom Box and cardboard surface reflect Hip Hop life many years ago. Also the album is called '50 greatest Hip Hop artists of all time' which means from years ago so the cardboard and Boom Box are perfectly relevant.

There are no colours used except for black and the brown cardboard colour. I find this effective because it lets you reflect on the old school days of Hip Hop and where the Music started and developed from. The work is very successful at portraying its message as the first thing I thought of was break dancing and Boom Boxes. The way everything opens up is like all of the CDs are concealed inside just like a Boom Box as all of the Music is stored inside. I like this artwork a lot because of the creativity that went into it and the way it reflects on old school Hip Hop. I think it will influence my designs on making them have a meaning behind them.